Project C is the research hub, community, and strategic home for 200+ journalists building sustainable, audience-driven media ventures outside traditional institutions.
Partnering with leading institutions to produce the data and analysis the industry needs to understand where independent journalism is heading.
The most comprehensive mapping of the independent journalism ecosystem in America. 1,100+ creator journalists across every platform, revenue model, and beat. Platforms, revenue models, audience patterns, creator demographics, and the infrastructure powering the movement.
The Top 50 Creator-Model Journalists · Six active research partnerships with leading journalism institutions — See all research →
200+ journalists who are serious about building independent media businesses — sharing strategy, real talk, shared wins, and the occasional collective freakout. The kind of Slack that actually stays at the top of your sidebar.
"The Project C Slack has been a huge win for me. It's now the top Slack channel in my right rail."
"It helps me see that I'm far from alone. And that we're all struggling and succeeding in this weirdly complicated creator economy, even in all stages of growth and monetization."
"Finally hit 100 paid subs! Didn't think I'd be here till sometime next year. This group and trying things Project C has put out, like the indie media drive was huge."
An 8-week intensive for journalists exploring the creator model. From content strategy to monetization, everything you need to build a sustainable, independent venture.
Learn More & Apply →Also available for organizations
Journalism schools, foundations & private cohorts →Personalized sessions built around where you are in your journey. A clear strategy, real accountability, and a roadmap that fits where you want to go.
Work With Blair →Trained on years of newsletters, research, and talks — LizBot knows the creator journalism landscape inside out. Think of it as picking Liz's brain, at any hour.
Creator journalism is happening with or without proper infrastructure. Audiences, especially next-generation audiences, have already left legacy institutions. They're not coming back.
The research, the community, the training — everything you need to build something that lasts.
