The future of journalism is independent.

Project C is the research hub, community, and strategic home for 200+ journalists building sustainable, audience-driven media ventures outside traditional institutions.

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Independent by design, since 2024

The faces of creator journalism · See the Top 50 →

Surveillance cameras went up in Altadena without the town council knowing; one member's public-records scoop just told the whole town✚ No. 52 and climbing: one member's publication just cracked Substack's Rising chart in News, out of thousands✚ Chicago Magazine quoted one member, then Capitol Fax linked her reporting and sent over hundreds of readers and a new paid subscriber✚ Sixteen days fully offline, and one member's newsletter sailed past 6,000 subscribers without him✚ From vacation epiphany to NiemanLab write-up in three days: one member's phone-only pitch policy has the industry talking✚ Three clunky platforms became one: a member just relaunched her whole website, custom-built, with search, galleries and podcast pages she coded herself✚ One summer sale, six takers, and now a quarter of this newsletter's paid list is brand new✚ The grant was huge, the business-changing kind; one member finally applied and is already through to the next stage✚ Surveillance cameras went up in Altadena without the town council knowing; one member's public-records scoop just told the whole town✚ No. 52 and climbing: one member's publication just cracked Substack's Rising chart in News, out of thousands✚ Chicago Magazine quoted one member, then Capitol Fax linked her reporting and sent over hundreds of readers and a new paid subscriber✚ Sixteen days fully offline, and one member's newsletter sailed past 6,000 subscribers without him✚ From vacation epiphany to NiemanLab write-up in three days: one member's phone-only pitch policy has the industry talking✚ Three clunky platforms became one: a member just relaunched her whole website, custom-built, with search, galleries and podcast pages she coded herself✚ One summer sale, six takers, and now a quarter of this newsletter's paid list is brand new✚ The grant was huge, the business-changing kind; one member finally applied and is already through to the next stage✚

01 / Research & Press

Research & Press

Original research and reporting on where independent journalism is heading. Latest: our CNTI study on America's indie info providers.

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02 / Community

The Community

200+ working journalists, a members-only resource hub, and a Slack that actually stays open. By application.

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03 / Education

Going Solo

An 8-week intensive for reporters making the leap from staff job to independent venture.

See the curriculum →

04 / Coaching

1-on-1

Personalized strategy and real accountability with Blair, built around exactly where you are.

Work with Blair →

Cohort Spotlight

Meet the Muslim Creator Journalism Accelerator

Sixteen Muslim creator-journalists from across the U.S. — covering everything from immigration and foreign policy to sports and parenting wellness — building sustainable, audience-supported journalism on their own platforms.

Meet the Full Cohort →

The Community

Where creator journalists build together

More than a chat. 200+ working journalists building independent media, with a members-only resource hub and a Slack that genuinely stays open at the top of your sidebar.

“

The Project C Slack has been a huge win for me. It's now the top Slack channel in my right rail.

Bryan Vance · Stumptown Savings

“

It helps me see that I'm far from alone. We're all struggling and succeeding in this weirdly complicated creator economy, at every stage of growth.

Chris Hutton · TTRPG Insider

“

Finally hit 100 paid subs! Didn't think I'd be here till next year. This group and trying things Project C put out, like the indie media drive, was huge.

Colin Alsheimer · Kineticist

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“

Creator journalism is happening with or without proper infrastructure. Audiences, especially next-generation audiences, have already left legacy institutions. They're not coming back.

Liz Kelly Nelson, writing in Nieman Journalism Lab · December 2025

See All Press & Speaking →

The future of journalism is independent.

Research & Press

The Community

Going Solo

1-on-1

Your weekly briefing on the business of independent journalism

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Meet the Muslim Creator Journalism Accelerator

Where creator journalists build together