The future of journalism is independent.
Project C is the research hub, community, and strategic home for 200+ journalists building sustainable, audience-driven media ventures outside traditional institutions.
Research & Press
Original research and reporting on where independent journalism is heading. Latest: our CNTI study on America's indie info providers.
The Community
200+ working journalists, a members-only resource hub, and a Slack that actually stays open. By application.
Going Solo
An 8-week intensive for reporters making the leap from staff job to independent venture.
1-on-1
Personalized strategy and real accountability with Blair, built around exactly where you are.
Your weekly briefing on the business of independent journalism
Every week, Project C breaks down the trends, strategies, and stories shaping creator journalism. Industry analysis, revenue deep-dives, and interviews with the journalists actually doing it.
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Where creator journalists build together
More than a chat. 200+ working journalists building independent media, with a members-only resource hub and a Slack that genuinely stays open at the top of your sidebar.
The Project C Slack has been a huge win for me. It's now the top Slack channel in my right rail.
It helps me see that I'm far from alone. We're all struggling and succeeding in this weirdly complicated creator economy, at every stage of growth.
Finally hit 100 paid subs! Didn't think I'd be here till next year. This group and trying things Project C put out, like the indie media drive, was huge.
Creator journalism is happening with or without proper infrastructure. Audiences, especially next-generation audiences, have already left legacy institutions. They're not coming back.